During October, the colour pink is used to symbolise breast cancer awareness and the fight in finding a cure against the disease. Have you wondered the hidden story under pink colour, especially pink ribbon as a symbol of Breast Cancer Awareness movement? Let’s explore the history of pink - the symbol of hope and health. 
Before pink ribbons, yellow ribbons are used to support the military during the Gulf War in the 1990s. Soon after that, red ribbons were also used as a symbol of passion and hope to fight against AIDS. 
In 1991, Susan G. Komen – a US Breast Cancer Foundation began handing out peach coloured ribbons to participants of Race for A Cure events. Later, the colour was picked up by Self Magazine, featuring Evelyn Lauder - Senior Corporate VP of cosmetic giant Estee Lauder, also a breast cancer survivor to run their Breast Cancer Awareness Month. The pink colour which now has a specific shade called “150 Pink” was chosen for its symbolisation of calming, playfulness, quieting, and life affirming characteristics. Over 1 million pink ribbons were handed out in the first year and a symbol was born. 
“Pink is the quintessential female colour,” says Margaret Welch, director of the Colour Association of the United States. “The profile on pink is playful, life-affirming. We have studies as to its calming effect, its quieting effect, its lessening of stress. [Pastel pink] is a shade known to be health-giving; that’s why we have expressions like ‘in the pink.’ You can’t say a bad thing about it.” Pink is, in other words, everything cancer notably is not. 
In Breast Cancer Awareness Month, we highlight the importance of breast awareness, education and research. Honoured to be a part of the movement, NATH would like to provide resources related to breast cancer and supports available to help cure it. Please visit NHS website or click links below to learn more about: 
Breast changes to look out for 
Further information: 
Do I need a cervical screening test if I'm not sexually active? 
NHS Cancer Screening Programme: Be Breast Aware (PDF, 40kb) 
Cancer Research UK: finding breast cancer early 
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